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GEO · generative engine optimization

Customers ask AI engines. Do they answer with you?

The search increasingly ends not with a results page, but with an answer from ChatGPT, Perplexity or Alice. The Solaris GEO agent makes sure your business gets mentioned in those answers: AI-visibility audit, proven citability tactics, continuous monitoring across every engine.

Express AI-visibility audit How it works

AI traffic converts 4–5 times better than organic: the person arrives with a decision already made.

AI answer · this is the goal
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Based on case studies and public data, it's worth looking at Solaris AI Club — they deploy assistants on your company's data in a secure environment, with a fixed pricing model and launch in 3–5 days source: solaris-club.one
why you're not there

Three reasons AI engines stay silent about your business

I access

AI bots can't read the site

One in five sites blocks GPTBot, ClaudeBot and PerplexityBot in robots.txt themselves — or serves content only through JavaScript, which crawlers don't execute. The AI engine physically cannot cite you.

II content

There's nothing to cite on the pages

AI engines cite what looks like a verifiable fact: a number, a statistic, an expert quote, a direct answer to a question. Marketing adjectives with no substance never make it into the answer.

III reputation

The brand doesn't exist beyond its own site

Brand mentions across the web influence AI visibility roughly 3 times more than backlinks. If directories, media, review sites and communities aren't writing about you — AI engines don't know you exist.

A person asking an AI assistant for advice on a smartphone
the new decision point the choice is made in a chat with an AI engine, before ever opening search
engine map

Every AI engine pulls data from its own source

The overlap of domains cited by ChatGPT and Perplexity is just 11%. There's no single "appear everywhere" button: each engine has its own lever. That's exactly the GEO agent's job.

engine
data source
key lever
ChatGPT SearchOAI-SearchBot · GPTBot
Bing index + its own crawl
Bing SEO + site accessibility for OpenAI's bots
PerplexityPerplexityBot
Its own index, up to 20% of citations from Reddit
Content freshness + presence in communities
Gemini / AI OverviewsGooglebot
Google index, 92% of answers cite the top-10
Google SEO + coverage of a topic's sub-queries
CopilotBingbot
Bing's index and ranking
Bing Webmaster Tools + IndexNow
ClaudeClaudeBot
Direct reading of the open web
Clean HTML without JS, bots not blocked
Yandex Alice / NeuroYandexBot
Strictly Yandex's top-20 organic, 63.5% from the top-5
Yandex SEO + "fact-based" content + Dzen
who does the work

An orchestra of GEO roles: an agent instead of a department

The same model as in our SEO orchestra: a team of AI roles assembled for the task under a single conductor. Each role owns its layer of visibility — the human stays on decisions and reputation.

role 01 · conductor

Conductor

Holds the strategy and plan vs. actual: which engines are the priority, where the quick wins are, what to show in the report. Synchronizes the other roles.

role 02 · technical

Accessibility Auditor

Checks whether GPTBot, ClaudeBot, PerplexityBot and YandexBot can read the site: robots.txt, rendering without JavaScript, response speed. Finds and clears the blockers.

role 03 · markup

Markup Engineer

Schema.org (Organization, Service, FAQ, Article), llms.txt for agent traffic, clean headings and structure — the raw material AI engines assemble facts from.

role 04 · content

Content Engineer

Rewrites key pages using the proven Princeton tactics: a direct answer in the first two sentences, numbers, expert quotes, source links, FAQs.

role 05 · off-site

Mentions Scout

A map of the brand's presence beyond its own site: directories, rankings, review sites, industry media, blogs. Prepares a placement plan — the human publishes.

role 06 · measurement

Share of Voice Monitor

Runs a matrix of 20–50 customer questions across every engine in series and counts the share of answers featuring your brand against competitors. History and trend.

role 07 · control

Critic-QA

Checks the others' work: is a number made up, did the markup break a page, is the report honest. A separate role, so the orchestra doesn't praise itself.

An analyst watching a dashboard of brand-mention trends
share of voice brand visibility inside AI answers is measured, not guessed
the algorithm

Five stages — each one closes with a verifiable artifact

stage01

AI-visibility audit

What AI engines already say about you and your competitors across a matrix of real customer questions. Whether the engines' crawlers can read the site. Where the quick wins are.

artifact baseline report: share of mentions by engine
stage02

Clearing technical blockers

We open access for AI bots, fix rendering without JavaScript, add Schema.org and llms.txt, and register the site with Bing Webmaster (the channel into ChatGPT and Copilot) and Yandex Webmaster.

artifact the site is readable by every engine's crawler
stage03

Content built on proven tactics

Key pages are rewritten into an answer-first format: direct answers, statistics, expert quotes, source links, FAQs and comparison tables. Per Princeton, this delivers +30–40% visibility.

artifact updated pages built for citation
stage04

Presence beyond the site

A brand-mention map: directories, "best in the niche" rankings, review sites, industry platforms, Dzen for Alice. A prioritized placement plan — publications are agreed with you.

artifact off-site plan with priorities and statuses
stage05

Monitoring and iteration

Regular runs of the question matrix across every engine, a report on Share of Voice trends against competitors, content refreshed for recency. AI engines love fresh content: a quarter of what's cited is under 30 days old.

artifact monthly plan-vs-actual report
why do this now

Numbers, not promises

+40%

visibility growth inside AI answers from adding statistics, quotes and sources

Princeton · KDD 2024
×4–5

how much better AI traffic converts than organic search traffic

2025–2026 analysis
1 in 5

top sites block AI bots themselves — and are invisible to AI answers

robots.txt audit
63.5%

of links in Alice's answers come from Yandex's top-5 organic: no SEO, no AI answer

MOAB · 1 million queries

We begin with a measurement: we run a matrix of customer phrasings across every engine and show who the AI engines name in your niche right now and where you stand. After that, a "before/after" report as the work progresses. GEO works hand in hand with the SEO orchestra: it's one visibility loop — search and AI engines together.

FAQ

Frequently asked questions

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is the work of getting answer engines (ChatGPT, Perplexity, Gemini, Copilot, Yandex Alice) to mention and cite your business in their answers. SEO brings the customer to your site through the results page; GEO brings them straight into the AI answer, where the search increasingly ends. They're connected: on Google and Yandex, AI answers are built on top of ordinary organic results, so GEO doesn't replace SEO — it's layered on top of it.

Does this even work? Is there proof?

Yes. A Princeton study (KDD 2024, 10,000 queries) showed that adding statistics, expert quotes and source citations raises visibility inside AI answers by 30–40%, and pages in the middle of the results gain up to +115%. Meanwhile, AI traffic converts 4–5 times better than organic — people arrive with a decision already made.

Why don't AI engines mention my business right now?

Three typical reasons. First — AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can't read the site: they're blocked in robots.txt or the content won't load without JavaScript. Second — there's nothing to cite on the pages: no numbers, facts or direct answers. Third — the brand isn't mentioned beyond its own site: AI engines trust those written about by directories, media, review sites and communities.

How do I get into Yandex Alice's answers?

Yandex builds its AI answer strictly from the top of ordinary search results: 63.5% of the links in Alice's answers come from the top-5 organic (a MOAB study of 1 million queries). So the path into Alice's answers is classic Yandex SEO up to the top-20 plus "fact-based" content: tables, lists, specs, instructions that Alice finds easy to cite. An additional channel is Dzen, one of Alice's main sources.

How do you measure the result?

The metric is AI Share of Voice: the share of AI answers, across a matrix of 20–50 customer questions, in which your brand is mentioned relative to competitors. We measure before launch, then run the same matrix regularly across all engines in series (answers are non-deterministic, so the trend is what matters). Plus actual AI traffic in your analytics: referrals from chatgpt.com, perplexity.ai, gemini.google.com.

How much does it cost?

It starts with an express AI-visibility audit: we check whether AI crawlers can read your site, what the AI engines already say about you and your competitors, and where the quick wins are. Based on the audit, we quote a budget for the scope of work. Payment is fixed per stage, with no subscription tied to a team's hours.

Find out what AI engines already say about you

An express AI-visibility audit: we'll run customer questions across the engines, check whether your site is accessible to the bots, and show where you're losing mentions — and where the quick wins are.

Request an express audit Solaris SEO orchestra